Case Solution & Analysis for Graham’s Pharmacy: Traditional Care, Modern Solutions by Nicole Bérubé, R. Frank Delanghe.
Complete Case details are given below :
Case Name : Graham’s Pharmacy: Traditional Care, Modern Solutions
Authors : Nicole Bérubé, R. Frank Delanghe
Source : Ivey Publishing
Case ID : 9B16A047 / W16637
Discipline : Marketing
Case Length : 09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2012, Graham’s Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the brainchild of a pharmacist and entrepreneur with a strong commitment to the pharmacist profession. Located in the heart of the historic business sector of Kingston, Ontario, Graham’s Pharmacy had taken over a historic building that formerly housed a bank. The pharmacy was intended to improve the quality of life of its clients through prevention and active engagement, rather than merely through the passive and mundane role of a pill dispensary. However, the pharmacy needed to be profitable if the vision was to be fully realized. Although the founder was confident in the capabilities of his team, and that a market existed for a pharmacy that provided personalized service and advice, he wondered how to market the business in light of competition from much larger rivals.
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