Case Name :      wetlandPOOLS: Wetlands and Blue Oceans

Authors :           Gavin Price

Source :              Ivey Publishing

Case ID :           9B16M167 / W16635

Discipline :        General Management

Case Length :    11 pages

Plagiarism : NO (100% Original work)

In 2011, the sole proprietor of wetlandPOOLS, a specialist installer of non-chemical swimming pools based in Johannesburg, South Africa, was looking at the design of his latest creation. He was satisfied with the work he had done, yet frustrated that it had taken so long to complete the project. His company had been in existence for 10 years. During that time, wetlandPOOLS had grown organically by taking on new projects as they arose. This approach allowed wetlandPOOLS to remain distinct from traditional pool builders and true to its original principles; however, its opportunities for growth appeared to be somewhat limited. The owner wondered how he could have the best of both worlds-owning a company that would operate efficiently and grow at a reasonable, sustainable pace, while also maintaining its unique nature.