wetlandPOOLS: Wetlands and Blue Oceans Case Solution

Case Solution & Analysis for wetlandPOOLS: Wetlands and Blue Oceans by Gavin Price.

Complete Case details are given below :

Case Name :      wetlandPOOLS: Wetlands and Blue Oceans
Authors :           Gavin Price
Source :              Ivey Publishing
Case ID :           9B16M167 / W16635
Discipline :        General Management
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, the sole proprietor of wetlandPOOLS, a specialist installer of non-chemical swimming pools based in Johannesburg, South Africa, was looking at the design of his latest creation. He was satisfied with the work he had done, yet frustrated that it had taken so long to complete the project. His company had been in existence for 10 years. During that time, wetlandPOOLS had grown organically by taking on new projects as they arose. This approach allowed wetlandPOOLS to remain distinct from traditional pool builders and true to its original principles; however, its opportunities for growth appeared to be somewhat limited. The owner wondered how he could have the best of both worlds-owning a company that would operate efficiently and grow at a reasonable, sustainable pace, while also maintaining its unique nature.
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