Case Solution & Analysis for ATB: Digital Disruption in the Parking Meter Industry by Matthias Baumann, Stephan Stubner.
Complete Case details are given below :
Case Name : ATB: Digital Disruption in the Parking Meter Industry
Authors : Matthias Baumann, Stephan Stubner
Source : Ivey Publishing
Case ID : 9B16M165 / W16640
Discipline : General Management
Case Length : 10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2015, Automaten Technik Baumann (ATB) was dismayed to learn that Volkswagen Financial Services had acquired a 92 per cent stake in Sunhill Technologies, one of Europe’s largest providers of mobile parking and ticketing solutions. ATB had focused on the production of parking meters for several decades, but was now seeing a threat to its existing business due to the rise of mobile parking providers. Consumers could now use their smartphone to pay for parking-making parking meters obsolete. Should ATB take the rise of new entrants seriously? Would ATB need to adjust its business model?
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