Case Solution & Analysis for BN Spice N Nice Kitchens Pvt., Ltd.: Runaway Costs by Dolphy M. Abraham, Mohan Gopinath, Nandini Balasubramaniam.
Complete Case details are given below :
Case Name : BN Spice N Nice Kitchens Pvt., Ltd.: Runaway Costs
Authors : Dolphy M. Abraham, Mohan Gopinath, Nandini Balasubramaniam
Source : Ivey Publishing
Case ID : 9B16M149 / W16601
Discipline : General Management
Case Length : 13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2008, an ambitious entrepreneur was eager to succeed in India’s corporate catering industry despite having no prior experience. She learned the intricacies of the business and developed processes and systems that made her company stand out among the competition. However, an inflationary surge in food prices exposed the weaknesses in her business model-namely, the fixed-price contracts and her resolve to self-finance the venture. The entrepreneur also faced new competitors who were able to undercut her prices because they could leverage alternative revenue streams to compensate for the increased food costs. Should she make changes to her business or was it time to exit?
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