Case Solution & Analysis for HomeZilla: Attracting Homebuyers through Better Photos by Gregory S. Zaric, Hongmei Sun.
Complete Case details are given below :
Case Name : HomeZilla: Attracting Homebuyers through Better Photos
Authors : Gregory S. Zaric, Hongmei Sun
Source : Ivey Publishing
Case ID : 9B16E029 / W16602
Discipline : General Management
Case Length : 06 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In November 2014, the founder and chief executive officer of HomeZilla, in Toronto, Canada, was considering how to provide value-added services to his business. One of the company’s main services was to work with real estate agents to provide web listings to attract home shoppers. Many Internet companies were analyzing web-browsing data in an effort to better understand user behaviour and thus improve their business. Inspired by this trend, the founder considered how his company could use web-browsing data to better attract home shoppers on the company’s website and thereby add value to his business.
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