Case Solution & Analysis for Rosch Innovations: Preparing the Biggest IPO Ever by Matthias A. Tietz.
Complete Case details are given below :
Case Name : Rosch Innovations: Preparing the Biggest IPO Ever
Authors : Matthias A. Tietz
Source : Ivey Publishing
Case ID : 9B16M131 / W16472
Discipline : General Management
Case Length : 13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginning. They had selected partners and investors that Rosch could manage without losing control. The plan to pursue an initial public offering (IPO) was shaping up in 2016. Major clients and investors were on board, yet the energy lobby was trying to discredit the company and its founder. With major projects lined up for funding, what was the right strategy? Which type of endorsement would help mute the critics and lead the way for an unprecedented IPO?
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