Case Solution & Analysis for MacPhie & Company: The Growth Imperative by Karin Schnarr, David Kunsch.
Complete Case details are given below :
Case Name : MacPhie & Company: The Growth Imperative
Authors : Karin Schnarr, David Kunsch
Source : Ivey Publishing
Case ID : 9B16M133 / W16499
Discipline : General Management
Case Length : 14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In March 2015, consulting firm MacPhie & Company was at a crossroads. Founded in 2004 in Toronto, Ontario, the company offered consulting services related to strategy development, marketing and communications, reputation management, and branding. MacPhie & Company maintained an entrepreneurial culture that fostered innovation and continual learning, while ensuring that all client projects followed the “MacPhie Way.” Although MacPhie & Company had been financially successful over the years, it had struggled with growth, so the company’s founder set a goal of growing MacPhie & Company to at least 20 consultants by 2020. He knew that in order to do that, he would need to consider all facets of the business: revenue generation to support a larger model; ensuring consistent profit margins; appropriate client mix; the services that were offered; teachable methodologies and consulting processes; effective organizational structure and human resources; geographic locations; and the employment of awareness-building efforts. After more than a decade, it was time to be bold and push MacPhie & Company to the next level. With the goal set, the challenge was how to get to the desired level of growth and then to sustain that level of growth once it had been reached.
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