Case Solution & Analysis for Vendedy: The World’s Street Markets in Your Pocket by Yusaf Akbar, Christine Souffrant.
Complete Case details are given below :
Case Name : Vendedy: The World’s Street Markets in Your Pocket
Authors : Yusaf Akbar, Christine Souffrant
Source : Ivey Publishing
Case ID : 9B16M135 / W16529
Discipline : General Management
Case Length : 12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Vendedy was the world’s first mobile network connecting global travellers to local street markets. Inspired by the emergence of the sharing economy, Vendedy’s founder and chief executive officer had always been passionate about uniting social and economic empowerment with entrepreneurial development. A complex platform linking street vendors in some of the world’s poorest countries to travellers seeking authentic tourism experiences and souvenirs, Vendedy’s founder faced numerous challenges. Where should the venture’s focus be? How quickly should she try to roll out the platform, and across how many countries? How was she going to recruit a full-time team for Vendedy? Could the company succeed in transforming how global travellers accessed the products and stories of street vendors around the world?
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