Case Solution & Analysis for Devonian Coast Wineries: Overcoming Provincial Barriers by W. Glenn Rowe, Paul Boothe, Ken Mark.
Complete Case details are given below :
Case Name : Devonian Coast Wineries: Overcoming Provincial Barriers
Authors : W. Glenn Rowe, Paul Boothe, Ken Mark
Source : Ivey Publishing
Case ID : 9B16M111 / W16374
Discipline : General Management
Case Length : 13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
By late 2015, the chief executive officer of Devonian Coast Wineries in the Canadian province of Nova Scotia had invested in the business and had broadened the distribution of the wines he produced. His chief concern was growing sales beyond Nova Scotia’s provincial borders. Selling wines in other provinces was difficult because it required approaching the various provincial liquor control boards. He had three options: continue to engage with each provincial liquor board’s buyers, lobby for greater retail access, or pursue the removal of provincial barriers to wine trade within the Atlantic provinces. If all interprovincial barriers were removed, he would need to compete with other provinces’ larger wine producers, and they would likely gain market share at the expense of local wineries. What was the best strategy to expand Devonian Coast Wineries’ distribution beyond Nova Scotia?
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