Case Solution & Analysis for Burger King France: Acquiring the Quick Chain by Rozenn Perrigot, Cheryl R. Babcock.
Complete Case details are given below :
Case Name : Burger King France: Acquiring the Quick Chain
Authors : Rozenn Perrigot, Cheryl R. Babcock
Source : Ivey Publishing
Case ID : 9B16M109 / W16371
Discipline : General Management
Case Length : 09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2015, Burger King France operated 26 Burger King restaurants in France and had ambitious plans for growth. In a press release, Burger King France shareholders announced the projected acquisition of Quick, a chain of 509 fast-food restaurants operating in France and a few other countries. Burger King France intended to gradually convert the Quick restaurants into Burger King restaurants-a move that would turn Burger King into the second-largest fast-food chain in France. While this acquisition provided a significant growth option for the Burger King chain, it also posed several challenges in the form of brand image, company culture, and the many issues that could come with the process of converting and internationalizing a chain within its home country.
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