eHomemakers: Crossing Borders into Singapore Case Solution

Case Solution & Analysis for eHomemakers: Crossing Borders into Singapore by Pei Chuan Wu, Albert Chu Ying Teo, Ming Hao Wong.

Complete Case details are given below :

Case Name :      eHomemakers: Crossing Borders into Singapore
Authors :           Pei Chuan Wu, Albert Chu Ying Teo, Ming Hao Wong
Source :              Ivey Publishing
Case ID :           9B16M082 / W16296
Discipline :        General Management
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The eHomemakers project was founded in 1998 to provide skills and employment for disadvantaged women in Malaysia. The women worked from home, weaving baskets out of recycled magazines from which they could generate income. This means of self-support was particularly beneficial to stay-at-home mothers and disabled women who were unable to work. By 2011, the enterprise was struggling for viability in Malaysia, which led the founder to consider crossing the border to Singapore to explore opportunities in that country to avoid having to give up on her social enterprise altogether.
 
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