Case Solution & Analysis for Should Mahindra Reva Strengthen Its Market Position in India? by Jayanthi Ranjan, Sanchita Krishna, Shankar Gopinath.
Complete Case details are given below :
Case Name : Should Mahindra Reva Strengthen Its Market Position in India?
Authors : Jayanthi Ranjan, Sanchita Krishna, Shankar Gopinath
Source : Ivey Publishing
Case ID : 9B16M126 / W16453
Discipline : General Management
Case Length : 11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained stagnant. Should Mahindra Reva attempt to strengthen its market position or completely change its strategy and pursue other options, such as the hybrid-vehicle market.
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