Case Solution & Analysis for Maritimes Credit Union by Brooke Klassen, Vince Bruni-Bossio.
Complete Case details are given below :
Case Name : Maritimes Credit Union
Authors : Brooke Klassen, Vince Bruni-Bossio
Source : Ivey Publishing
Case ID : 9B16M127 / W16455
Discipline : General Management
Case Length : 08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2015, the general manager of Maritimes Credit Union based in Atlantic Canada was faced with a merger proposal that involved amalgamation with another, much larger credit union. The major concern was how co-operatives and credit unions could compete while retaining the values and mission that were at the core of their foundation. The credit union was dealing with the issue of competing in a modern world where technology was changing at a rapid pace, where the value demanded by younger customers had evolved, and where the competitive landscape was more intense, even in rural areas. The values and culture of a credit union were called into question as it coped by developing strategies that resembled those of investor-owned firms.
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