Case Solution & Analysis for Rx Pharmacy: Physical versus Online Options by Sandeep Puri, Siddhant Puri.
Complete Case details are given below :
Case Name : Rx Pharmacy: Physical versus Online Options
Authors : Sandeep Puri, Siddhant Puri
Source : Ivey Publishing
Case ID : 9B16M115 / W16390
Discipline : General Management
Case Length : 10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers and 2,000 associated retail pharmacies by 2016. It also hoped to achieve a pan-India presence, like the other companies within Alankit Group. However, the company was unsure about how to achieve its goals. Would Rx Pharmacy need both a physical and a digital retail platform, or was it best to pursue only the online path? What strategies could help to strengthen the online business?
Click Here to place your order
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Solutions Hub Team
Case Solutions Hub 