Case Solution & Analysis for Wooden Bakery: Should It Enter the U.S. Market? by Hagop Panossian, Dima Jamali.
Complete Case details are given below :
Case Name : Wooden Bakery: Should It Enter the U.S. Market?
Authors : Hagop Panossian, Dima Jamali
Source : Ivey Publishing
Case ID : 9B16M128 / W16468
Discipline : General Management
Case Length : 13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
A leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as they prepared to vote on whether to enter the U.S. market. What competitive and functional-level strategies would be required to implement such an ambitious growth strategy in a very challenging and unfamiliar market environment?
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