Case Solution & Analysis for Asia Pulp & Paper: Implementing the Forest Conservation Policy by Hugh Thomas, Shige Makino, Ka Wai Boby Shiu.
Complete Case details are given below :
Case Name : Asia Pulp & Paper: Implementing the Forest Conservation Policy
Authors : Hugh Thomas, Shige Makino, Ka Wai Boby Shiu
Source : Ivey Publishing
Case ID : 9B16M129 / W16462
Discipline : General Management
Case Length : 16 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Indonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promote climate conservation, community, and commerce. In November 2014, the managing director of SSE had to assess the current progress of the Forest Conservation Policy and APP’s relationships with its stakeholders.
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