Case Solution & Analysis for EBS in China by Lin Lu, Paul W. Beamish, Jiao Bo, Jiajia Lu.
Complete Case details are given below :
Case Name : EBS in China
Authors : Lin Lu, Paul W. Beamish, Jiao Bo, Jiajia Lu
Source : Ivey Publishing
Case ID : 9B16M215 / W16844
Discipline : General Management
Case Length : 09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Environmental & Best Safety (EBS) China was the subsidiary of an American mid-sized firm in the safety products and services industry. Between 2000 and 2015, it had employed at different points a variety of strategic approaches to the Chinese market, including local market exploration and learning, autonomous local research and development (R&D), the transfer of local knowledge to centralized R&D, and the return of localization. The global business of EBS had experienced a continuous downturn over the last five quarters. The situation in China was even worse, with sales significantly under the initial target for the Chinese market, which had been the fastest-growing market for EBS over the last 10 years. In 2015, the global EBS president and the head of EBS China needed to make a decision about the next stage in the business strategy of EBS China. The meeting would be critical for EBS China to re-position itself within EBS worldwide.
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