Case Solution & Analysis for Forbes Technosys Limited (A): Bill Payment Kiosk Business by Davinder Singh, Anuj Sahu.
Complete Case details are given below :
Case Name : Forbes Technosys Limited (A): Bill Payment Kiosk Business
Authors : Davinder Singh, Anuj Sahu
Source : Ivey Publishing
Case ID : 9B16M221 / W16853
Discipline : General Management
Case Length : 09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2010, Forbes Technosys Limited (FTL) was not doing well. After more than a year, the company’s bill payment kiosk business was losing money and no longer seemed viable. The time had come to re-evaluate all aspects of this business line and make decisions regarding FTL’s future course of action. Accordingly, FTL’s chief executive officer proposed an idea regarding prepaid mobile recharges using the existing bill payment kiosks, along with a new technology platform for this purpose. He hoped that handheld terminals could be used by retail-level franchisees to sell recharges to prepaid mobile users. Essentially, FTL had three options: should the company persist with or pivot the service provider business model, or “perish” the complete solution provider idea entirely and revert to being a product manufacturer? Whichever strategy FTL chose, it would have to limit and balance both operating and capital expenses.
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