Case Solution & Analysis for New Belgium Brewing Company and B Corporation Certification by Kent Walker, Taylor Laporte.
Complete Case details are given below :
Case Name : New Belgium Brewing Company and B Corporation Certification
Authors : Kent Walker, Taylor Laporte
Source : Ivey Publishing
Case ID : 9B17M028 / W17071
Discipline : General Management
Case Length : 11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In the winter of 2012, the New Belgium Brewing Company (NBB) in Fort Collins, Colorado, was considering becoming a certified B Corporation (B Corp). Dedication and willingness to share with employees had always been a part of NBB, whose values also extended to consideration of the natural environment and philanthropy. NBB had grown tremendously over the years, partly thanks to its focus on the triple bottom line. Already the third-largest craft brewery in the United States, NBB was now considering opening a second brewery. Perhaps surprisingly, this economic growth was accompanied by a reduction in the company’s carbon footprint, and a greater impact on industry and society through philanthropy and lobbying for stricter environmental requirements. The board of directors had asked the assistant director of sustainability to make a recommendation regarding B Corp certification. Should she recommend certification, she would also need to convince the employees of its value; at that time, employees owned part of NBB, and they would soon own 100 per cent.
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