Case Solution & Analysis for Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image? by Wiboon Kittilaksanawong, Freddy Rocky Mason.
Complete Case details are given below :
Case Name : Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image?
Authors : Wiboon Kittilaksanawong, Freddy Rocky Mason
Source : Ivey Publishing
Case ID : 9B17M025 / W17065
Discipline : General Management
Case Length : 16 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2016, Chinese telecommunications equipment firm Huawei Technologies Co. Ltd. (Huawei) aspired to be the world’s top smartphone manufacturer. The company had identified German camera company Leica Camera AG (Leica) as a long-term partner to reinvent Huawei’s smartphone photography to beat an influx of domestic rivals and the market leaders, Apple and Samsung. The flagship dual camera smartphone that was co-engineered by Huawei and Leica, the P9, contained a camera module that was actually made by a Chinese manufacturer, Sunny Optical Technology Co., under Leica’s authorization. As a result, Huawei’s motives for the partnership with Leica were criticized as a quick fix to beat Apple in the dual camera market and repair negative publicity the company had suffered earlier. Was the long-term alliance really the best solution for both Huawei and Leica? Was it the right alliance in an emerging market?
Click Here to place your order
OR
Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.
Cordially,
Case Solutions Hub Team
Case Solutions Hub 