Marketing

Case Solution for Royal Corp.
Complete Case details are given below :
Case Name :      Royal Corp.
Authors :           H. David Hennessey, Barbara Kalunian
Source:              Babson College
Case ID:             BAB122
Discipline :        Marketing
Case Length :    23 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chronicles a day in the life of a Royal Corp. salesperson, Mary Jones, part of the Royal Reproduction Center (RRC) division. The RRC division specializes in high-quality turnaround copying and printing services. Division salespeople are responsible for selling copying/printing services, the Royal 750 color copier, and the Corporate Copy Center (CCC) concept, which involves equipping a client company with a staff and copiers to operate an on-premise reproduction operation. Focuses on Jones’ difficulty in selling the CCC concept. Presents the daily sales activities of a business-to-business salesperson and the buyer behavior process of two different types of services (CCC and printing) and a product (color copier). Also reveals the difficulty of selling a new concept, typical problems that salespeople encounter, and the importance of understanding buyer behavior and the purchase process of a new product.

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Case Solution for Toto Ltd
Complete Case details are given below :
Case Name :      Toto Ltd
Authors :           Ken Matsuno
Source:              Babson College
Case ID:             BAB693
Discipline :        Marketing
Case Length :    04 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Toto Ltd. was a global manufacturer of kitchen and bathroom equipment, fixtures, and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example was a product called “Washlet,” an electronic toilet seat with multiple functions: heating, showering, drying, and deodorizing. The case asks the students to conduct research on their own to estimate a potential market size of the Washlet product line in both Egypt and the United States. The students are also required to present the findings to the class.

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Case Solution for Intelligent Medicine: The Novartis-Proteus Alliance
Complete Case details are given below :
Case Name :      Intelligent Medicine: The Novartis-Proteus Alliance
Authors :           Anirudh Dhebar
Source:              Babson College
Case ID:             BAB696
Discipline :        Marketing
Case Length :    06 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Novartis’s investment in the start-up Proteus Biomedical gave the pharmaceuticals giant access to a technology allowing for the implantation of ingestible sensors in medicinal pills and, with the help of the sensors, the collection and wireless transmission of drug-compliance data to healthcare providers for the review of pre-determined health vitals. One application of the technology was the improvement of drug compliance: if, for some reason, such “smart pills” were not taken as prescribed, patients could be reminded to comply with the recommended medication regime. The case, which is brief and based on public information, summarizes the nature and magnitude of the drug noncompliance problem, describes some of the competing solutions to address the problem, outlines Proteus’s technology in this context, profiles the Proteus and Novartis enterprises, and concludes by characterizing the challenge in front of Novartis as it decides which pill(s) to make smart and how best to market the smart pill(s). The proposed thrust

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