Case Name :      Cricket in India in 2007: Losing Its Way?

Authors :           Vasant Sivaraman, Vamsi Krishna

Source :             Ivey Publishing

Case ID :            W12430

Discipline :        General Management

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This case deals with a dilemma faced by the Board of Control for Cricket in India (BCCI) in 2007. Following the elimination of India from the knock-out phase of the World Cup 2007 championship, the BCCI and team sponsors found themselves at a crossroads. Others were vying with cricket for the advertising budgets of companies, and spectator interest for cricket was on the wane. The vice president of the BCCI had to perform a situation analysis after the backlash from fans and assess the way forward for the sport after the team’s poor performance in the World Cup. The case facilitates an analysis of the environment for cricket in India in 2007 and an assessment of the need for next steps for the game to regain its preeminent status among sports fans in the country.