Case Name :      DaimlerChrysler Merger: The Quest to Create “One Company”

Authors :           Dianne C. St. Jean, Allan R. Cohen

Source:              Babson College

Case ID:             BAB041

Discipline :        Organizational Behavior

Case Length :    27 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Centers on the historic merger of Daimler-Benz AG and Chrysler Corp. and the subsequent quest for integration. The subtexts to this central issue include a comparison and contrast of the operating cultures and business processes of the two companies as well as their histories, positions within the auto manufacturing industry, and corporate values and image. Also introduces the dynamics of integrating the leadership of two companies. Using “what if” scenarios, students can explore the roles of the senior managers in the merger, its execution, and the subsequent integration attempts. Gives students an opportunity to envision and develop an integration strategy. Best suited for studies in strategic management, corporate entrepreneurship, global management, leadership, and change management or organizational behavior.