Complete Case details are given below :
Case Name : Homegrocer.com
Authors : Sid L. Huff, David Beckow
Source : Ivey Publishing
Case ID : 98E019
Discipline : Entrepreneurship
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Homegrocer is a new Internet-based grocery store that is experiencing slow market penetration because the business concept entails fundamentally changing individual grocery shopping behavior. The owner is wondering what it takes to attract new customers and then convert them into repeat customers. Other issues include lack of management IT experience, anticipated hyper-growth, investment decisions needed in a quickly changing industry, and funding in the future.
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