Complete Case details are given below :
Case Name : AB Sandvik Saws & Tools: The Ergo Strategy
Authors : Roderick E. White, Julian Birkinshaw
Source : Ivey Publishing
Case ID : 97M005
Discipline : General Management
Case Length : 25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sandvik’s saws and tools division has invested heavily in developing a world-class competency in ergonomic handtool design and manufacture. The Ergo strategy appears to be working in Europe, but North American results are disappointing. Goran Gezelius, division president, must decide how to proceed with the Ergo strategy.
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