Strategy

Case Solution for WestJet: A New Social Media Strategy

Case Solution & Analysis for WestJet: A New Social Media Strategy by Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong.

Complete Case details are given below :

Case Name :      WestJet: A New Social Media Strategy
Authors :           Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong
Source :              Ivey Publishing
Case ID :           9B16E019 / W16363
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet’s social media presence?
 
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Case Solution for SGVS: Marketing and Strategy in a Small B2B Enterprise

Case Solution & Analysis for SGVS: Marketing and Strategy in a Small B2B Enterprise by Maitrayee Mukerji, Manab Chakraborty.

Complete Case details are given below :

Case Name :      SGVS: Marketing and Strategy in a Small B2B Enterprise
Authors :           Maitrayee Mukerji, Manab Chakraborty
Source :              Ivey Publishing
Case ID :           9B16A048 / W16618
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In February 2016, a young intern was waiting to speak with the founder and chief executive officer of Surbhi Gramodyog Vikas Sansthan (SGVS), a producer and supplier of hand-made herbal cosmetic products. The founder was speaking on the phone with a potential reseller and turning down a new order due to the company being at full capacity. It was the third such request that he had declined in the past week. The young intern was puzzled. SGVS was located in Kashipur, a small town in the state of Uttarakhand in India. With a minimal Internet presence and marketing efforts, it had gained loyal customers in India and across the world, from the United States to Australia. However, SGVS was not willing to increase production capacity and expand the business, thereby forgoing a potential increase in profits. Was the company’s reluctance to scale up the business sustainable over the long run?
 
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Case Solution for Alumni Action Foundation: Currency Hedging Strategy

Complete Case details are given below :

Case Name :      Alumni Action Foundation: Currency Hedging Strategy
Authors :           Walid Busaba, Zeigham Khokher, Ken Mark
Source :             Ivey Publishing
Case ID :           910N30
Discipline :        Finance
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive director of an independent charitable foundation is thinking about whether to hedge his foundation’s U.S. dollar exposure given the large swings in the Canadian dollar-U.S. dollar exchange rate. For the past four years, the weakening U.S. dollar has contributed to underperformance in the foundation’s portfolio relative to its peers.
 
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Case Solution for Able Translations: International Strategy at the Crossroads

Complete Case details are given below :

Case Name :      Able Translations: International Strategy at the Crossroads
Authors :           Anthony Goerzen
Source :             Ivey Publishing
Case ID :            W15093
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Toronto-based Able Translations has grown the company since 1990 from a single-man operation that did on-site interpreting to a firm of 100 staff in 2014. The firm provides a range of interpreting and translation services on three continents by more than 3,500 qualified language professionals in more than 100 languages. Although an industry leader, the company faces both strong global competitors and a myriad of microbusinesses and freelancers. Moreover, the language service providers industry is experiencing rapid technological change. The founder wonders whether to pursue international growth of his established translation and interpreting businesses (on-site and telephone) or to focus on its emerging capabilities in software development in the North American market – a strategic choice that will have a profound effect on the future of the firm.
 
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Case Solution for Canadian Western Agribition: Beefing up the Growth Strategy

Complete Case details are given below :

Case Name :      Canadian Western Agribition: Beefing up the Growth Strategy
Authors :           Tatiana Levit, Michael Taylor
Source :             Ivey Publishing
Case ID :            W15094
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early June 2014, the chief executive officer of Canadian Western Agribition, a not-for-profit organization, is reviewing the results of its 2013 agricultural show, a fair that takes place every November in Regina, Saskatchewan. The week-long event includes the largest livestock show in Canada, an extensive agribusiness tradeshow, a large marketplace of home products, a rodeo competition, and entertainment and educational programs that have a focus on First Nations. After bouncing back from major financial problems three years earlier, Agribition had generated almost $4 million in 2013. How can management ensure that it will continue to grow as a world-class event? Which customer segment – rural, urban or international – should be targeted? How can more visitors, ranchers and breeders be attracted to pay the admission, entry and commission fees that account for 90 per cent of the organization’s budget? How can corporate sponsorship and government grants be increased? To maintain its status as one of the best beef shows on the continent, management must implement a marketing and operations strategy that will meet the needs and interests of many groups, a key element for growth and profitability.
 
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Case Solution for Tesco PLC: Strategy for India

Complete Case details are given below :

Case Name :      Tesco PLC: Strategy for India
Authors :           Christopher Williams, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W14323
Discipline :        International Business
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As multinational enterprises expand operations in emerging economies, identifying and responding to unique marketing challenges may require strategy that focuses on local adaptation and global integration on a country by country basis. In March 2014, Tesco PLC (Tesco), the largest retailer in the United Kingdom and the third largest supermarket group in the world, has signed an agreement with Trent Hypermarkets, the retail division of the Tata Group, a leading Indian business conglomerate, for setting up a 50:50 joint venture (JV) in Indian retail. Tesco is committed to investing £85 million (US$110 million) as its share of capital. As it gets down to the basics of operating the JV, the management of Tesco, head quartered in London, United Kingdom, is facing three major dilemmas: How should Tesco sustain the advantage of being the first global multi-brand retailer to be allowed to invest in India? How should it fine-tune its tried and tested global business model to suit Indian retail? How could the company avoid the kind of failure it had experienced in the U.S. market, which it exited in April 2013?
 
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Case Solution for Business Intelligence Strategy at Canadian Tire

Complete Case details are given below :

Case Name :      Business Intelligence Strategy at Canadian Tire
Authors :           Nicole R.D. Haggerty, Darren Meister
Source :             Ivey Publishing
Case ID :            903E19
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire Corp. consists of five main business groups: a large retail chain providing automotive parts, sports and leisure, and home products; a financial division; a petroleum division; a specialty automotive parts division; and a retailer of casual and work wear clothing. The information technology group is faced with developing an implementation plan for the development of a business intelligence infrastructure and business capability at Canadian Tire Retail. Concurrent to this initiative is the development and implementation of an information technology strategy for Canadian Tire Corp., which places a number of programs on the priority list, with business intelligence seen as a high priority item for which the organization can score some quick-win business successes.
 
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