Chatterjee

Case Solution for Porter Airlines

Complete Case details are given below :

Case Name : Porter Airlines

Authors : Sayan Chatterjee

Source : Ivey Publishing

Case ID : 910M39

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Porter Airlines is a regional airline operating out of Toronto City Airport on the Toronto Islands in Toronto, Ontario, Canada. Porter operates only Bombardier Dash-8 Q400 turboprop aircraft and has flights to destinations in Canada and the United States. Porter targets business passengers who find the Toronto International Airport unattractive. Since its inception, Porter Airlines disproved many who thought it was doomed to failure by successfully navigating the first few years of its existence. It tapped into unmet customer needs with a unique strategy. However, a critical question that needed to be addressed was whether this particular business model, so successful thus far, would remain valid. Additionally, Porter needed to decide how it planned to expand and how aggressive it should be when entering new, highly competitive markets.

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Case Solution for Fairmount Minerals

Complete Case details are given below :

Case Name : Fairmount Minerals

Authors : Garima Sharma, Sayan Chatterjee

Source : Ivey Publishing

Case ID : W11147

Discipline : General Management

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Fairmount Minerals, producer of industrial sand in the United States, embarked upon a journey of sustainable development in 2005. The mining industry had an unenviable reputation that threatened the sustainability of the company. Given the strong personal values of stewardship of the planet and community held by the CEO, and because of the reputation of the industry, Fairmount Minerals was moved to action to integrate sustainable development in every step of its value chain – from mining to shipping the product to the customer. Fairmount’s journey had been exciting and full of hard work and dedication to the practice of sustainable development. The three broad themes of people, planet and prosperity resonated in all facets of the company. Starting in 2006, each year the organization generated a set of bold goals and monitored its progress toward these goals. These goals clearly spelled out the benefit for the environment and the planet. The question that remained was how this benefit translated into prosperity for the stakeholders and the company. Under what conditions did this stewardship of planet and people lead to increased growth for the company?

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Case Solution for GameStop

Complete Case details are given below :

Case Name : GameStop

Authors : Sayan Chatterjee, Timothy Yee

Source : Ivey Publishing

Case ID : W11640

Discipline : General Management

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

GameStop has effectively utilized a business model based on retailing new and used electronic games. The case allows the instructor to develop the strategies that GameStop used to consolidate its game retail business in the country. The case provides the instructor with the opportunity to explore the peculiar target market segments in the electronic gaming industry. Finally, the instructor can explore competition and future expansion into different markets, where the environments are not similar. Management responses to the following questions regarding company growth are further explored: 1) Can you continue your aggressive store growth? 2) What about digital downloading? 3) Will the used business continue to grow?

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Case Solution for Wipro Consumer Care: Merchandising for Success

Complete Case details are given below :

Case Name : Wipro Consumer Care: Merchandising for Success

Authors : Sreeram Sivaramakrishnan, Gaurav Thapar, Varun Gattani, Abhra Chatterjee

Source : Ivey Publishing

Case ID : W14341

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Visual merchandising (VM) plays an important role in hypercompetitive product categories. Though shoppers may be exposed to advertisements extolling the virtues of brands, they tend to get swayed at the point of purchase due to an attractive display or simply because of the prominence of a brand at the retail location. As such, companies must invest in processes and infrastructure to make effective VM possible. Wipro Consumer Care and Lighting is among the largest fast-moving consumer goods companies in India and has a wide range of products across different categories. One of its sales development managers must choose between several options for making certain that the company’s strategic objectives are met through VM. There are four options, including two models where either the company or its channel partners manage the elements of VM, and two models where VM is outsourced to specialized agencies. All models have their pros and cons and the manager must use the available qualitative and quantitative information to compare the models across different parameters and make a choice.

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