Cohen

Case Solution for Abercrombie & Fitchthehomeless

Complete Case details are given below :
Case Name :      Abercrombie & Fitchthehomeless
Authors :           Karen Robson, Colin Campbell, Justin Cohen
Source :             Ivey Publishing
Case ID :            W13420
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced. His remarks fostered the perception that the company was prejudiced against overweight people. In response, angry consumers released a YouTube video entitled #FitchTheHomeless urging people to donate their Abercrombie & Fitch clothing to homeless individuals. This video went viral and inspired negative feedback towards the company from both social media networks and mainstream media outlets. Abercrombie & Fitch’s first response came 12 days later with a second apology issued the following week. Nonetheless, the controversy continued, and by June, Forbes announced that the company’s BrandIndex Impression was at an all year low. How can Abercrombie & Fitch reverse the negative feedback and regain its consumers’ loyalty? You might also like: Abercrombie and Fitch, Mountain Dew: The Most Racist Soft-drink Commercial in History?, Domino’s Pizza
 
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Case Solution for Dilemma at Devil’s Den

Complete Case details are given below :
Case Name :      Dilemma at Devil’s Den
Authors :           Kim Johnson, Allan Cohen
Source:              Babson College
Case ID:             BAB081
Discipline :        Social Enterprise
Case Length :    03 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case deals primarily with ethics and the individual’s personal system and the way it affects his or her perceptions and actions. It also looks at rewards and punishments and their influence on behavior. Susan is a student employee at a campus snack bar who is caught between a wish to do what she thinks is right–take steps to stop food being taken off the premises that hasn’t been paid for–and fear of negative consequences if she takes such action. She would also like to see students work harder, finish what is assigned to them on the night shift, and be punished for stealing from the cash register. Almost all students have faced peer pressure to do things that violate their value systems. The case helps students to understand why they feel so much ambivalence, sometimes going along and sometimes setting limits. Some issues are ethical; others involve criminal behavior. Issues include sexual permissiveness and experimentation, drug use and dealing, cheating, trespassing, and stealing. The case also raises questions of a company’s ethics and responsibility for creating, or allowing, a climate that tolerates at best, and encourages at worst, illegal, criminal, or unethical behavior.

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