Coke

Case Solution for Coke vs. Pepsi, 2001 (v. 4.1)

Complete Case details are given below :

Case Name :      Coke vs. Pepsi, 2001 (v. 4.1)
Authors :           Robert F. Bruner, Jessica Chan
Source :             Darden School of Business
Case ID :           UV0008
Discipline :        Finance
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Set in December 2000 immediately following the merger announcement between PepsiCo Inc. and the Quaker Oats Company, asks students to examine the implications of the merger for the rivalry between Coca-Cola Co. and PepsiCo, and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade, which held an 83% share in the sports drink market, PepsiCo would further strengthen its already wide lead over Coca-Cola Co. in the noncarbonated drinks segment. Would Coca-Cola’s historically stellar performance in terms of value creation be threatened by the merger?
 
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Case Solution for SodaStream Takes on Coke and Pepsi

Complete Case details are given below :
Case Name :      SodaStream Takes on Coke and Pepsi
Authors :           Ram Subramanian
Source :             Ivey Publishing
Case ID :            W14118
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
SodaStream International Limited is an Israel-based company that pioneered the home carbonation market. It sells soda makers that enable the consumer to prepare at home sparkling water or a variety of flavoured carbonated beverages. After its initial public offering in 2010, its chief executive officer sought to aggressively grow the company and set a $1 billion revenue target (from 2012 revenues of $436.32 million) by principally focusing on the U.S. market, the largest in the world for non-carbonated beverages. In addition to going up against global beverage behemoths, Coca-Cola Company and PepsiCo – whose advertising budgets alone are five to eight times SodaStream’s revenues – SodaStream faces new competitors in Green Mountain Coffee Roasters and Primo Water Corporation, who pose a direct challenge to its ambitious goal.
 
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