Container

Case Solution for Container Transportation Company
Complete Case details are given below :
Case Name :      Container Transportation Company
Authors :           Peter C. Bell, Bai Xiaodong, Richard C.H. Lee, Michael Zhang
Source :             Ivey Publishing
Case ID :            908E05
Discipline :        Operations Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
 
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Case Solution for Sullivan Container
Complete Case details are given below :
Case Name :      Sullivan Container
Authors :           Michael Cummings, Robert Brewster
Source:              Babson College
Case ID:             BAB145
Discipline :        General Management
Case Length :    25 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sullivan Container operated both new industrial steel barrel production and the reconditioning of industrial steel drum and plastic containers in several plant locations in the United States. The firm operated in an industry with a checkered past, characterized by periods of price fixing and environmental problems. A new management team acquired the firm in 2007 and began revamping manufacturing practices and focusing on environmentally sustainable practices. Faced with the severe economic crisis in 2009, the firm continued to pursue sustainable practices, but now faces a critical question as investment costs in sustainable practices increase. The key question we explore is: Given the industry history, will build sustainable practices into their business model drive a customer’s Willingness to Pay? The case allows students to explore the challenges of creating a Willingness to Pay for aspects of value creation that may have no immediate positive effect on their customer’s internal operations.

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