Case Name :      Cameron Auto Parts (A)

Authors :           Paul W. Beamish, Harold Crookell

Source :             Ivey Publishing

Case ID :            906M15

Discipline :        Strategy

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Discusses a small American auto parts producer trying to diversify its way out of dependence on the major automakers. Development of a promising new product presents the company with the opportunity to license it to a Scottish manufacturer. Focuses on the issue of whether to license or go it alone in international markets.