Case Name :      BoldFlash: Cross-Functional Challenges in the Mobile Division

Authors :           Michael Beer, Rachel Shelton

Source :             HBS Brief Cases

Case ID :            4438

Discipline :        Organizational Behavior

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Roger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within the unit refuse to work together, and the unit recently failed to capitalize on an important new product opportunity. To address the problems, Cahill has made a number of organizational and personnel changes since taking the helm. Facing low morale and eroding margins, Cahill is under pressure to meet his next challenge-reforming the product development process in an effort to save the Division.