Mobile

Case Solution for Starbucks Canada: The Mobile Payments Decision

Complete Case details are given below :

Case Name :      Starbucks Canada: The Mobile Payments Decision
Authors :           Deborah Compeau, Cato Pastoll, Tyler Rochwerg, Brandon Vlaar
Source :             Ivey Publishing
Case ID :           W15169
Discipline :        Information Technology
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2012, the management of Starbucks Canada, an autonomous subsidiary of the U.S.-based multinational coffeehouse chain, is trying to decide how best to implement mobile payments in its 1,350 locations across Canada. While the company has currently been using a mobile application to accept payments through its proprietary Starbucks Card, rival Tim Hortons has recently introduced a more advanced mobile payment solution. There are many new and emerging technologies to choose from, including Square Wallet, Bluetooth Low Energy Beacons, MintChip and Mobile Wallet/Credit Card Near Field Communication. Will these systems allow for an enhanced store experience? Are customers ready to start paying with their smartphones? And which payment service will be the Canadian lead going forward? The future of Starbucks and mobile payments is exciting, but the choices are almost overwhelming.
 
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Case Solution for Mobile Language Learning: Praxis Makes Perfect in China

Complete Case details are given below :

Case Name :      Mobile Language Learning: Praxis Makes Perfect in China
Authors :           Alon Ilan, Allen H. Kupetz
Source :             Ivey Publishing
Case ID :            910M21
Discipline :        Information Technology
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Praxis Language is a small company in China started by three non-Chinese entrepreneurs. Originally focused on teaching Chinese to native English speakers using podcasting and other online tools, Praxis has also developed content to teach English to native Chinese speakers, which the company perceives as a much bigger market. The case describes the challenges facing the co-founder of Praxis as he navigates emerging mobile technology (hardware and software), the complexities of doing business in China, and the consequences of explosive growth.
 
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Case Solution for Pinewood Mobile Homes, Inc.

Complete Case details are given below :
Case Name :      Pinewood Mobile Homes, Inc.
Authors :           William E. Fruhan, Wei Wang
Source :             HBS Brief Cases
Case ID :            915547
Discipline :        Finance
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case presents a realistic situation in which a firm in financial distress attempts an out-of-court financial restructuring by means of a debt exchange. Pinewood Mobile Homes is a large manufacturer of prefabricated homes, producing one-story, ranch-style houses; two-story, single section and Cape Cod modular homes; and townhomes, apartments and duplexes. The company has lost the ability to compete effectively in the market place because it borrowed and acquired aggressively prior to the housing market crash. In order to avoid filling for Chapter 11 bankruptcy, Pinewood Mobile Homes must receive consent form senior lenders, junior creditors, and shareholders for a comprehensive restructuring plan. This case is written for use in elective MBA courses in corporate restructuring or advanced corporate finance. It can also be used in upper-level undergraduate finance courses that cover financial restructuring and corporate valuation.
 
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Case Solution for Tencent: Innovating in China’s Mobile Payment Industry

Complete Case details are given below :
Case Name :      Tencent: Innovating in China’s Mobile Payment Industry
Authors :           Ning Su, Yulin Fang, Yukun Yang, Jiafang Yin
Source :             Ivey Publishing
Case ID :            W14611
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the most innovative companies in Asia. It had created several leading Internet platforms to form China’s largest Internet community. WeChat (or Weixin, as known to Chinese users) was one of the company’s most popular mobile platforms, having grown to 200 million active users in the first two years after its launch in 2013. Shortly thereafter, WeChat rolled out a payment platform that sought to capitalize on its customer base across China. However, its president was concerned about how to expand WeChat Payment in the country’s emerging mobile payment industry. Where was the next major opportunity? Tencent had to be highly creative in navigating the world’s largest economy.
 
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Case Solution for NTT DoCoMo – Joint Venture with Tata in Indian Mobile Telecom

Complete Case details are given below :
Case Name :      NTT DoCoMo – Joint Venture with Tata in Indian Mobile Telecom
Authors :           Shih-Fen Chen, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W10004
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In November 2008, NTT DoCoMo, the largest mobile telecom company in Japan, entered into a joint venture (JV) with Tata Tele Services Ltd (TTSL), the fifth largest mobile telecom company in India. The two partners had come together because both had recognized that they could put complementary capabilities into play. NTT DoCoMo could build on TTSL’s knowledge of the local market and ownership of telecom licence (given by the federal government only to domestic firms). TTSL could gain access to NTT DoCoMo’s core competence in 3G technology, which was soon being rolled out in India through spectrum auction. As part of signing the deal, the two partners had to deal with issues other than business synergies – like the percentage of equity holding of each partner in the JV, the price at which NTT DoCoMo would buy its stake to be offloaded by TTSL and the provision for veto rights that could make up for a minority holding. The case study helps students understand the dynamics of the formation of an international JV. It also highlights the unique advantages of a JV over other forms of international collaboration, such as technology licensing and agency distribution.
 
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Case Solution for Brand in the Hand: Mobile Marketing at Adidas

Complete Case details are given below :
Case Name :      Brand in the Hand: Mobile Marketing at Adidas
Authors :           Andrew Rohm, Fareena Sultan, David Wesley
Source :             Ivey Publishing
Case ID :            905A24
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The global media manager for Adidas International is responsible for developing and championing a new marketing strategy at Adidas called “brand in the hand” that is based on the convergence of cell phones and wireless Internet. Presents company background information, data on the penetration of mobile devices such as cell phones, the growth of global mobile marketing practices, and several mobile marketing communications campaigns that Adidas launched in 2004, such as a mobile news ticker for the 2004 European soccer championship. Introduces a specific campaign–Respect M.E.–featuring Missy Elliott, a popular female hip-hop artist, and discusses the company’s mobile marketing strategy to support Elliott’s new line of sportswear.
 
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Case Solution for “Do It Show”: A New Mobile Communications Service in Korea

Complete Case details are given below :
Case Name :      “Do It Show”: A New Mobile Communications Service in Korea
Authors :           Youngchan Kim, Changjo Yoo
Source :             Ivey Publishing
Case ID :            908A12
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case presents points of contention and issues in the brand launch of a new telecommunication service of KTF, one of Korea’s mobile telecommunication companies. As the second-place player in the 2G service market, which offered voice and text-messaging services, KTF decided to be the number one player in the new 3G service market, which offered stable video communication and high-speed data transmission as well as voice and text-messaging services. To do so, KTF developed a new brand, called “SHOW,” and implemented various integrated marketing communication (IMC) strategies to attract customers. After only four months since its launch, KTF had successfully attracted more than one million members. Several critical points for successfully launching a new brand in the mobile telecommunication service can be determined from this case. The introduction highlights the success of KTF’s new brand launch strategy. Then the mobile telecommunication service market situation in South Korea is summarized. The next section provides a brief explanation of KTF and its new brand launch strategy in the 3G service market, covering topics from the market survey for 3G service to the brand-building processes. This is followed by an examination of how KTF used marketing-integrated communication for its new SHOW 3G service brand. Finally, the competitor’s reaction to KTF’s successful brand launch is summarized.
 
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