Cutter

Case Solution for Fidello Cigar Cutter

Complete Case details are given below :

Case Name :      Fidello Cigar Cutter
Authors :           Bruce C Bailey, Michael A Levin
Source :             North American Case Research Association (NACRA)
Case ID :            NA0357
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Fídelló Cigar Cutter case highlights the introduction of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, the inventor of the Fídelló cigar cutter and managing partner of The Fídelló Company, spent nine years perfecting his product. After successfully test marketing a limited number of hand-assembled prototypes, Jones and his partners had funded the production of 5,000 units and were ready to launch the first new cigar cutter in more than thirty years to an uninformed public.
 
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Case Solution for The Kinkajou Bottle Cutter
Complete Case details are given below :
Case Name :      The Kinkajou Bottle Cutter
Authors :           Ron Mulholland
Source :             Ivey Publishing
Case ID :            W13484
Discipline :        Entrepreneurship
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The inventor of the Kinkajou, a portable glass bottle cutter, has successfully completed a crowd-sourced financing campaign. His funding goal of $75,000 was considered to be quite ambitious and the timeframe in which he aimed to secure the funding was only 30 days. He managed the campaign impressively and exceeded his goal on the last day of the campaign. At this point in his business development, this entrepreneur has secured an offshore manufacturer, all backers have received their products and he has resolved a number of technical and operational problems. With so many challenges behind him, he now faces questions of future distribution through multiple wholesalers and is considering the opportunity of joining with a major international retailer.
 
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