Case Name :      D-Bamboo Home and Garden Shop

Authors :           Barney G. Pacheco

Source :             Ivey Publishing

Case ID :            910A29

Discipline :        Entrepreneurship

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The owner of a small home and garden shop in Chaguanas, Trinidad is faced with declining sales and the recent entry of a competitor offering similar products at competitive prices. In order to compete, he is thinking of moving to a larger location and expanding his business to capitalize on emerging opportunities, such as the demand for landscaping services by wealthy professionals. He is uncertain how his current customers would react to such a move and is considering what kind of marketing activities he should engage in to ensure the business’s long-term survival.