Case Name :      Gregory Shine Daycare

Authors :           Matthew Thomson, Anthea Rowe

Source :             Ivey Publishing

Case ID :            W12753

Discipline :        Marketing

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The executive director of a daycare is trying to figure out how to address legal, financial and safety issues stemming from an incident – two months ago, a two-year old boy had broken his leg. Despite having no formal training in public relations or crisis management, the executive director felt she had handled the incident reasonably well: it seemed as though everything at the daycare had returned to normal. Still, the executive director couldn’t stop worrying that the daycare might experience further fallout from the incident.