Thomson

Case Solution for Brussels and Bradshaw

Complete Case details are given below :

Case Name :      Brussels and Bradshaw
Authors :           Alison Konrad, Shannon Thomson
Source :             Ivey Publishing
Case ID :            909C11
Discipline :        Human Resource Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An intern has completed her summer internship as Brussels and Bradshaw (B&B), an investment bank in Toronto, Ontario. She now faces her final performance review where she will be told whether or not she has been offered full-time employment following her graduation. After a grueling summer during which she received little training, no formal mentorship and worked tireless 100 hour weeks with no praise, she was frustrated, hurt and bitter about the experience. Despite enjoying finance and the actual work, the intern is unsure whether taking B&B’s offer is a good idea, should B&B extend her the opportunity. Despite it being one of the most prestigious banks in the world, she had seen little to no improvement in the abusive approach of her superiors. As she walks to the business department manager’s office, she reviews whether or not she should bring up the unresolved issues that transpired during the summer, the mounting frustration of working in teams that gossiped and did not respect her work, and finally her inability to understand why she had been treated so poorly despite her diligent work ethic. On the one hand, the intern could bring up such issues and try to explain herself before the business department manager decides whether or not to extend her the offer. Or, she could listen to the review and continue to take full responsibility for the problems which were not her making in the hopes that it might make her look more mature and professional and potentially aid her in obtaining her full-time offer.
 
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Case Solution for Mountain Equipment Co-op: The Private Label Strategy

Complete Case details are given below :
Case Name :      Mountain Equipment Co-op: The Private Label Strategy
Authors :           Matthew Thomson, Ken Mark
Source :             Ivey Publishing
Case ID :            W12055
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mountain Equipment Co-op (MEC) is a well-known Canadian retailer of outdoor clothing and equipment. While it stocks a range of branded products in its stores, a key source of profits is its private label line of products, which spans the entire range of products offered at MEC. The challenge MEC faces is how to continue to develop and launch innovative private labeled products while recognizing that these private labeled products may be direct competitors of MEC’s assortment of global brands. MEC needs to be able to develop its line-up without being seen as infringing on intellectual property or being too much of a “follower.” In assessing how MEC can develop its line-up, students can review MEC’s philosophy as a co-operative (in which it positions itself as being different from corporations) and its design philosophy.
 
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Case Solution for The Ultimate Fighting Championships (UFC): The Evolution of a Sport

Complete Case details are given below :
Case Name :      The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Authors :           Matthew Thomson, Jesse Baker
Source :             Ivey Publishing
Case ID :            910A12
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case looks at the Ultimate Fighting Championships (UFC) and its parent company, Zuffa LLC (Zuffa), through the role of the recently hired chief marketing officer (CMO). As the CMO of the largest organization in the world’s fastest growing sport, mixed martial arts, he faces many decisions about the future of the organization. The CMO must determine the best way to both manage the organization’s ambitious international expansion initiatives and protect the UFC brand in new markets, while also preserving the experience for the league’s core North American fan base. The CMO must evaluate the company’s sponsorship relationships and develop a strategy to cope with increasing competition in both domestic and international markets.
 
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Case Solution for Canada Basketball

Complete Case details are given below :
Case Name :      Canada Basketball
Authors :           Matthew Thomson, Tarak Saha
Source :             Ivey Publishing
Case ID :            910A14
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new chief executive officer (CEO) of Canada Basketball (CB) is looking back on a very successful 2009 – all four of the country’s national teams qualified for their respective World Championships. CB is starting to enjoy serious on-court success, but the CEO is concerned about the program’s long-term financial sustainability; he is faced with major cuts to his government funding and is seriously concerned about obtaining private sector funds in a year when both the World Cup and Winter Olympics have already accounted for so many potential sponsor dollars. He is faced with using marketing to create new and reliable revenue streams for CB to help its on-court success.
 
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Case Solution for The Tim Horton’s Brier

Complete Case details are given below :
Case Name :      The Tim Horton’s Brier
Authors :           Matthew Thomson, Jason Melhuish
Source :             Ivey Publishing
Case ID :            W11331
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Tim Hortons Brier (Brier) is an annual men’s national curling championship in Canada. In this case, students will assume the role of Peter Inch, Chair of the 2011 Brier Host Committee to create/finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Students’ objectives are two-fold: i) drum up interest for the event and the sport of curling and ii) execute a safe, and profitable event.
 
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Case Solution for Gregory Shine Daycare

Complete Case details are given below :
Case Name :      Gregory Shine Daycare
Authors :           Matthew Thomson, Anthea Rowe
Source :             Ivey Publishing
Case ID :            W12753
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive director of a daycare is trying to figure out how to address legal, financial and safety issues stemming from an incident – two months ago, a two-year old boy had broken his leg. Despite having no formal training in public relations or crisis management, the executive director felt she had handled the incident reasonably well: it seemed as though everything at the daycare had returned to normal. Still, the executive director couldn’t stop worrying that the daycare might experience further fallout from the incident.
 
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Case Solution for Dear Diary: My Heart is Racing to Buy a Car

Complete Case details are given below :
Case Name :      Dear Diary: My Heart is Racing to Buy a Car
Authors :           Seung Hwan (Mark) Lee, Matthew Thomson
Source :             Ivey Publishing
Case ID :            W12026
Discipline :        Marketing
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Jaime has been searching for several weeks to buy his first car. After narrowing his choices down to two, he couldn’t decide which car to purchase. Option A is to buy the Honda CRV, which met many of Jaime’s functional criteria (e.g., all-wheel drive, large trunk space, plenty of seats, etc.). Option A is quite appealing to Jaime because he could use the car for his work, go on road-trips with his siblings and weather the Wyoming climate. Option B is to buy the Ford Mustang, a car that he has been in love with ever since he was a teenager. Even though the Mustang did not necessarily meet any of his functional criteria, Jaime loved the idea of driving his dream car. Given these two options, Jaime is struggling to make a decision. Should he go with the car that meets his functional needs or should he go with the car that meets his affective needs? That is, should he go with his mind or his heart? Jaime wants to buy his car tomorrow. Help him.
 
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Case Solution for The Ontario Hockey League

Complete Case details are given below :
Case Name :      The Ontario Hockey League
Authors :           Matthew Thomson, Ian Meagher
Source :             Ivey Publishing
Case ID :            W13388
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2009/10, the commissioner of the Ontario Hockey League was generally satisfied with its operations but knew that certain markets were not reaching their potential. Management needed to use data to make some potentially difficult decisions, including possibly closing several teams down. The data included proximity of competition from other hockey leagues and other sports teams; how long a team had been in its city; how many points the team earned each season and how many of its players graduated to the National Hockey League; the make-up of the city in terms of its size, median income, median house price and its immigrant and visible minority populations; and, finally, the price of tickets. There were a few teams that were significant outliers at each end of the spectrum. What was the league going to do with the teams at the bottom that were dragging down average attendance figures? Student spreadsheet 7B13A028 with data is available.
 
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Case Solution for Too Chicken to Convert? A Chick-Fil-A Dilemma

Complete Case details are given below :
Case Name :      Too Chicken to Convert? A Chick-Fil-A Dilemma
Authors :           Matthew Thomson, Seung Hwan (Mark) Lee, Valerie Ho
Source :             Ivey Publishing
Case ID :            W13434
Discipline :        Marketing
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?
 
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Case Solution for Modifying Merida: Disney’s 11th Princess

Complete Case details are given below :
Case Name :      Modifying Merida: Disney’s 11th Princess
Authors :           Matthew Thomson, Seung Hwan (Mark) Lee, Nicole Schaad
Source :             Ivey Publishing
Case ID :            W13482
Discipline :        Marketing
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
When a well-known mass media corporation revises the image of a beloved and non-traditional movie character in a way that conforms to a physical stereotype, the female members of the viewing audience express their disapproval on a widespread scale. In the wake of the backlash, the company has a decision to make: Should it stick with the revised image, which has been deliberately redesigned to support an upcoming media campaign, or should it revert to the original image in order to appease the viewing public? The case presents both sides of the dilemma, revealing the psychological and commercial implications of using one image versus the other.
 
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