Dolan

Case Solution for StepSmart Fitness
Complete Case details are given below :
Case Name :      StepSmart Fitness
Authors :           Robert J. Dolan, Benson P. Shapiro, Alisa Zalosh
Source :             HBS Brief Cases
Case ID :            914509
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A first-time manager with no one to train him or explain the causes of the district’s underperformance, Cooper has 10 weeks to diagnose the problems and make recommendations that will ensure a turnaround in the territory in less than 16 months. Left to his own devices, Cooper must review the sales data, the incomplete notes left by his predecessor, and his own thoughts after spending a day in the field with each sales person. Then he must make decisions about termination or probation for current employees, the hiring of additional salespeople, ways to increase productivity, and potential new methods of evaluating salesperson performance. He is set to present his conclusions to his also-newly-appointed manager, the Regional VP for the Northeast, in a few days.
 
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Case Solution for In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma
Complete Case details are given below :
Case Name :      In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma
Authors :           Robert J. Dolan, Heather Beckham
Source :             HBS Brief Cases
Case ID :            914533
Discipline :        Marketing
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company’s core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to compete with their competitor. However, this decision could cannibalize PST’s premium line. Emma is faced with a key issue in product line management–determining the variety of products in the line that serve the same function. Students are introduced to the problems of “trading down” the product line and must consider whether the company’s corporate values are a strength or liability. This case can be used effectively in a first-year MBA course on marketing management to illustrate concepts associated with the risk and strategy of introducing a product line extension. It also allows for more complex analysis that would be appropriate in an Executive MBA program or advanced MBA elective courses in Product Management, Business to Business Marketing, Sales Management or New Product Development.
 
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Case Solution for Altius Golf and the Fighter Brand
Complete Case details are given below :
Case Name :      Altius Golf and the Fighter Brand
Authors :           Robert J. Dolan, Sunru Yong
Source :             HBS Brief Cases
Case ID :            913578
Discipline :        Marketing
Case Length :    09 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers. With Elevate, the firm will introduce a ball that is more forgiving and easier to drive for distance and offer it at a price 40% below the company’s flagship brand. Elevate will be available through “off-course” channels such as golf specialty stores and big box retailers instead of “on-course” pro shops where the firm typically sells its products. The board of directors is divided on whether to support the decision. Students must perform a quantitative analysis of the CEO’s proposal to understand the potential risks and gains before making a final recommendation.
 
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