Case Name :      Dr. Nicholas Burns, DDS

Authors :           John S. Haywood-Farmer, Eleni Mitsis

Source :             Ivey Publishing

Case ID :            907D07

Discipline :        Operations Management

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Dr. Nicholas Burns, a sole practitioner dentist in a small town in Ontario, is considering the purchase of a new dental laser which allows dentists to perform certain dental treatments without anesthesia. He wondered if the benefits of the new dental laser would justify the expenditure. Dr. Burns knew he should consider whether the technological advantage offered by the new dental laser would improve his office’s profitability and the possibility that a different technology may become the standard in the industry.