Complete Case details are given below :
Case Name : Eden Creations
Authors : Elizabeth M.A. Grasby, Julie Harvey
Source : Ivey Publishing
Case ID : 906A02
Discipline : Marketing
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder and owner of Eden Creations debut line of hand-crafted specialty beaded jewelry had been well received by the local bridal industry, and several retailers throughout the region had placed orders. She now has to develop a formalized marketing plan to ensure the continued success of her company before returning to her postgraduate studies.
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