Case Name :      Chicken and Egg: A Study of the Poultry Genetics Industry

Authors :           Patrick F O’Leary

Source :             Ivey Publishing

Case ID :            906A22

Discipline :        Strategy

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

At the beginning of 2006, the president of Hy-Line International (Hy-Line), a leading producer of hybrid chicks for both the American and world egg industry, was facing many challenges: his imminent retirement, the threat of the Asian bird flu, zero to negative growth in primary markets, increasing pressure from the animal rights movement, and a strained relationship with Hy-Line’s German parent company. 2006 marked the end of an era for this $200 million company, as it entered a period of revolutionary organizational and environmental change, the resolution of which will determine its fate for the next decades.