Electrohome

Case Solution for Electrohome (C): The Marquee Launch
Complete Case details are given below :
Case Name :      Electrohome (C): The Marquee Launch
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A014
Discipline :        Marketing
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the (A) case.
 
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Case Solution for Electrohome (B): The Phoenix Project
Complete Case details are given below :
Case Name :      Electrohome (B): The Phoenix Project
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A013
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the (A) case.
 
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Case Solution for Electrohome (A): Projection Systems Division
Complete Case details are given below :
Case Name :      Electrohome (A): Projection Systems Division
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A012
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at Electrohome’s Projection Systems Division must decide what to do in response to a surprise new product introduction by Sony Projection Systems. The new product threatens Electrohome’s position at the high end of the market. This case focuses on competitive analysis as three players from three differnet regions of the world vie for profitable positions in the industrial projection systems market.
 
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