Face

Case Solution for Pequignet: The Face of the Renaissance of French Haute Horlogerie

Complete Case details are given below :

Case Name :      Pequignet: The Face of the Renaissance of French Haute Horlogerie
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :           W15172
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
For French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the media and the watch collector community, despite going through receivership and a change of ownership. In addition to showcasing its Calibre Royal collection, Pequignet presented a new line of entry-level watches. Should the company invest further in its manufacturing processes to make high-end mechanical watches, as it had in the past? Or should it focus on producing more affordable, accessible products, as with its most recent collection? As an independent atelier, Pequignet had to address these questions in order to succeed in the highly competitive global watch market.
 
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Case Solution for Earthwear Face & Body: Communicating Corporate Culture (A)
Complete Case details are given below :
Case Name :      Earthwear Face & Body: Communicating Corporate Culture (A)
Authors :           Mary Weil, Julia Cutt
Source :             Ivey Publishing
Case ID :            W14508
Discipline :        Organizational Behavior
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saskatoon Farmers’ Market. But her successful business has become too much work for her to manage on her own. A failed attempt to bring on a part-time employee made it clear that she needs to develop a targeted recruitment strategy. How can she effectively communicate her corporate culture to attract the best candidates?
 
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Case Solution for Allison Transmission: Creating a European Face
Complete Case details are given below :
Case Name :      Allison Transmission: Creating a European Face
Authors :           Charles Dhanaraj
Source :             Ivey Publishing
Case ID :            904M45
Discipline :        Strategy
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Allison Transmission Division is a $2 billion unit within General Motors (GM) with a very specialized product: heavy-duty automatic transmissions for commercial vehicles. Although the division is part of GM, more than 90% of its output is directed to external customers. Presents a familiar challenge facing many globalizing firms: a pioneer and leader in a market holding more than 60% of the market in North America, but less than 10% outside North America. The presence of leading original equipment manufacturers in Europe who are the key customers for Allison and the large market potential in Europe present a strategic opportunity, but the cultural and institutional differences pose formidable challenge. The technological differences in Europe augment this challenge and the uncertainty surrounding a new hybrid technology that is emerging in Europe complicates the decision. Also presents the company’s attempts in Europe for a decade, leading to the trigger issue–a decision between a joint venture in Austria and a wholly owned unit in Hungary.
 
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