Case Name :      Golfgamez (A): Funding a Digital Startup

Authors :           Derrick Neufeld

Source :             Ivey Publishing

Case ID :            W13133

Discipline :        Entrepreneurship

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A budding entrepreneur wants to start a mobile software company by developing a golf scoring and playing app called Golfgamez. He has assembled some raw data related to market size, as well as start-up and development costs, but is unsure how to proceed. He must evaluate the revenue and cost estimates for this business idea and prioritize the issues he faces. He must also consider the costs and benefits of available funding options, such as debt, equity or accelerator funding; crowdfunding; government grants; or sweat equity funding. Should he quit his successful career in banking to pursue his dream, should he try to do this part time and risk failure or should he give up altogether? Golfgamex (B): Funding a Digital Startup.