Case Name :      Tonlist (A): Changing Iceland’s Music Landscape

Authors :           Pratima Bansal, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            906M18

Discipline :        Entrepreneurship

Case Length :    18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Iceland’s music industry is in a time of tremendous flux–sales of recorded music are dropping, while the portion of homegrown music is growing. Live music at festivals, concert halls, and smaller venues is on the rise. Iceland, like several other nations, is enjoying access to greater selection for less cost by downloading music for free. Amidst the change is a musician-entrepreneur who has started Iceland’s first pay-for-download website. In getting the website operational, he encounters many challenges, such as selling Icelandic music internationally, which makes him reconsider his business model.