Case Name :      Car2go: Individual Urban Mobility and the Sharing Economy

Authors :           Dmitry Alenushkin, Andreas Schotter

Source :             Ivey Publishing

Case ID :            W13611

Discipline :        General Management

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Set in 2013, this case describes the expansion of car2go, a popular car sharing service developed by Daimler AG. The case addresses the changing commuting preferences among urban residents, the evolution of urban transportation and new service developments in the automotive products market. Unlike traditional models of car sharing or renting, which required advance bookings, hourly billing and returns to the originating location, car2go’s business model offered minute-based rates and a free-floating selection of cars that allowed customers to pick up or leave vehicles wherever they liked.