Case Name :      TSL Jewellery: An Innovator Across Generations

Authors :           Kevin Au, Andrew Chan, Howard Lam, Cinty Li

Source :             Ivey Publishing

Case ID :            W15035

Discipline :        General Management

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Following a leadership crisis, the chairman of Tse Sui Luen Jewellery (TSL) had revitalized the company and now wondered which initiatives TSL should tackle next. An event showcasing TSL’s newest designs had been the latest push in her campaign to renew the family business, which was renowned for its entrepreneurial and innovative spirit. With the upcoming year promising to be a busy one, the chairman and her management team must plan and implement new strategies to capture opportunities while maintaining TSL’s core values and capitalizing on its revitalized brand.