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Case Solution for Paris Baguette: The Expansion Question

Complete Case details are given below :

Case Name :      Paris Baguette: The Expansion Question
Authors :           Bryan Hong, Ji-Hwan Lee, Kevin Kim
Source :             Ivey Publishing
Case ID :            W15066
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, Paris Baguette was the largest bakery chain in South Korea with 3,200 stores throughout the country and 178 locations in China, Southeast Asia and the United States. Since 1988, the company had vertically integrated with ingredient suppliers and developed its own food processing capability, giving it considerable control over the value chain. In addition, it had developed an innovative franchise arrangement that allowed for improved cash flow from operations. However, in response to domestic market saturation, intense competition from local and multinational bakery chains and independent bakeries and a recent change in government regulations, its chief executive officer is wondering how best to achieve his goal of operating 6,000 stores in 60 countries worldwide and achieving revenue of KRW4 trillion by 2020. He is also considering whether it would be better to focus instead on improving the profitability of the company’s domestic operations and delay his expansion plans.
 
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Case Solution for Kevin Bertolini: Moving Average Strategy

Complete Case details are given below :

Case Name :      Kevin Bertolini: Moving Average Strategy
Authors :           Hubert Pun, Christophe Cattry
Source :             Ivey Publishing
Case ID :            W15085
Discipline :        General Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On September 6, 2014, a young investor is trying to find a trading strategy to use to make money on Cisco’s stock. He wants to know whether the stock is increasing or decreasing in value. He decides to use the moving average strategy to avoid the fluctuations in the stock price caused by different short-term phenomena. When should he buy, sell or do nothing?
 
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Case Solution for Jadelink and the Luxury Goods Market in China

Complete Case details are given below :

Case Name :      Jadelink and the Luxury Goods Market in China
Authors :           Kevin Au, Barbara Li
Source :             Ivey Publishing
Case ID :            908M52
Discipline :        Entrepreneurship
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The experienced entrepreneurial chief executive officer (CEO) of Jadelink International Limited strives to create a modern jewelry brand representing a new perception in jade. The CEO has achieved early success of growing sales rapidly and bringing Jadelink products to Shanghai, the trendiest city in China. But the company wants to expand business to the Asian and international luxury goods markets. This requires intensive capital to continue to build up the company scale. This case examines the consideration of venturing a new business in the China market, managing business growth and acquiring venture capital. It also allows discussion of factors leading to a successful entrepreneurship and dealing with business highly associated with industry tradition, people connection and product design and innovation.
 
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Case Solution for TSL Jewellery: An Innovator Across Generations

Complete Case details are given below :
Case Name :      TSL Jewellery: An Innovator Across Generations
Authors :           Kevin Au, Andrew Chan, Howard Lam, Cinty Li
Source :             Ivey Publishing
Case ID :            W15035
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Following a leadership crisis, the chairman of Tse Sui Luen Jewellery (TSL) had revitalized the company and now wondered which initiatives TSL should tackle next. An event showcasing TSL’s newest designs had been the latest push in her campaign to renew the family business, which was renowned for its entrepreneurial and innovative spirit. With the upcoming year promising to be a busy one, the chairman and her management team must plan and implement new strategies to capture opportunities while maintaining TSL’s core values and capitalizing on its revitalized brand.
 
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Case Solution for GOME Home Appliance Co., Ltd.

Complete Case details are given below :
Case Name :      GOME Home Appliance Co., Ltd.
Authors :           Dongsheng Zhou, Kevin Lv
Source :             Ivey Publishing
Case ID :            905M65
Discipline :        Strategy
Case Length :    26 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the evolution and growth of Gome Home Appliance and its recent restructuring in the context of the fierce competition in the home appliance retail industry. In just 15 years, Gome’s founder Huang Guangyu, had led the company to grow to the largest home appliance retail chain in China in terms of sales. In spite of its impressive performance, however, the company felt pressure from internal management and external competition. To respond to these challenges and the changing environment of the industry, Gome started a major organizational restructuring in October 2002.
 
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Case Solution for Design Careers of Alan Yip and Winnif Pang

Complete Case details are given below :
Case Name :      Design Careers of Alan Yip and Winnif Pang
Authors :           Kevin Au, Bernard Suen, Daisy Wong, Na Shen
Source :             Ivey Publishing
Case ID :            910M63
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes how two Hong Kong product designers chose their respective paths and achieved design excellence and celebrity status. The case is suitable for teaching MBA and senior undergraduate students the value of design entrepreneurship in professional services. It is useful for courses in entrepreneurship and innovation management in business and engineering schools. Human resources management or organizational behaviour classes may also use this case for discussion on career paths. Given the design context, it will be very informative for students or executives from the design industry.
 
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Case Solution for Toy2R: A Pioneer of Creative Designer Toys in Hong Kong

Complete Case details are given below :
Case Name :      Toy2R: A Pioneer of Creative Designer Toys in Hong Kong
Authors :           Kevin Au, Bernard Suen, Daisy Wong
Source :             Ivey Publishing
Case ID :            910M60
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case illustrates the intriguing development path of a famous design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to build an entrepreneurial career out of his hobby of collecting designer toys. This case is suitable for teaching MBA and senior undergraduate students about resources acquisition at the startup, development and expansion stages in an entrepreneurship course. It can also be utilized in product development and innovation management courses for business, engineering and design school students.
 
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Case Solution for Internationalization of Koyo Jeans from Hong Kong

Complete Case details are given below :
Case Name :      Internationalization of Koyo Jeans from Hong Kong
Authors :           Kevin Au, Bernard Suen, Na Shen, Justine Tang
Source :             Ivey Publishing
Case ID :            W11205
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
William Cheung entered the fashion industry in a different manner than Vivienne Tam and Shanghai Tang. He started by working for a modest wholesaler known for its garment and apparel industries. He sharpened his design instincts by creating hit apparel items for the wholesale company. To ensure business, he needed to learn about the entire supply chain, from acquiring raw materials to manufacturing, sales and delivery. The business was flourishing but was not immune to the shortcomings of creative businesses. While working on hitting the mass market and ensuring a large output, Cheung also tested his creativity by opening his own boutique shop. After initial success, he needed to source trendy but affordable fashions to feed customer demand. Chance brought him to South Korea, and together with a local designer, they made a name for themselves and decided to attend an exhibition in Paris. Unfortunately, the experience brought them nothing but despair. Their products and image were not on par with other European brands. By that time, Cheung’s boss had sold the wholesale business and the manufacturing plant to him. The setback in Paris caused him to rethink his business. He decided to focus on product innovation and brand-building, and with much effort gained the recognition of Galeries Lafayette – a Parisian department store famous for trendsetting. This case shows how Cheung, in moving his company forward, was able to overcome the weaknesses of being an apparel wholesaler and a fashion retailer. It affords a discussion of how Cheung was able to exploit and grow the wholesale business and move into branding and franchising. Research related to creative industry and ambidexterity is also covered in the case. While Cheung’s success was commendable, he faced a number of challenges as Koyo Jeans strove for international success.
 
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Case Solution for Dialogue in the Dark, Hong Kong: A Role Model for Social Enterprises in the Making

Complete Case details are given below :
Case Name :      Dialogue in the Dark, Hong Kong: A Role Model for Social Enterprises in the Making
Authors :           Anna Tsui, Elsa Chan, Kevin Au
Source :             Ivey Publishing
Case ID :            W12812
Discipline :        General Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Dialogue in the Dark Hong Kong Limited (DiD HK) is a social enterprise founded in August 2008 with a vision of providing “insight for everyone”. In line with the worldwide DiD, the core values of DiD HK are diversity, quality and sustainability. As a social enterprise, DiD HK aims to achieve both social and financial objectives. Although it has to raise the awareness of the public toward blind or visually impaired (VI) people and promote employment opportunities for them, DiD HK aims to achieve financial success, financial sustainability and dividend payout to investors. In the first two years of operation, DiD HK’s innovations have attracted many participants, and more jobs are created for visually impaired employees. It made inroads toward a breakeven in 2010 through its unique ownership and business models. The startup team invented many new programs unheard of in other franchises. Although DiD has franchises all over the world, none of them are sustainable and successful. Geared toward expanding to other parts of Asia, DiD HK was not without its problems. Its product range and market had room for improvement. There was a lack of repeat visitation. DiD HK also needed further financial capital, human resources and other resources. Thus, it is imperative for management to review its strategies, and find ways to sustain its expansion and financial performance. If DiD HK can overcome these challenges, it may serve as a role model social enterprise not just in Hong Kong, but also in other parts of the world.
 
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