Case Name :      Scuby’s Enterprises: Starting a Business in Ghana

Authors :           Francis Ayensu, Nicole R.D. Haggerty, Julianna Faircloth, Helen Fisher, David MacNicol

Source :             Ivey Publishing

Case ID :            W14079

Discipline :        Strategy

Case Length :    05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Nations University, whose students and faculty would provide a stable demand for his offerings. Now he must perform a breakeven analysis and return on investment calculation to assess whether he should go forward with the venture.