Case Name :      Splash: Ready to Make Waves?

Authors :           Hari Bapuji, Niraj Dawar, Nigel Goodwin

Source :             Ivey Publishing

Case ID :            906A33

Discipline :        Strategy

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Splash Corporation has been dubbed “the next Unilever”–not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and North America? The company is not short of ambition but resources are scarce.